From MobileConentToday …
Here are some results quoted from the article:
– Nearly three out of four people, or 71%, said they realize that companies track their Web browsing activity for purposes of sending them targeted ads.
– 57% said they are not comfortable with the practice, even when their browsing history can’t be linked to their names.
– 72% of Web users also told researchers they find irrelevant ads “intrusive and annoying,” even though one of the key strategies for improving ad relevancy is behavioral targeting, which means tracking users so that they can receive relevant ads.
And, according to the article it’s going to get worse, what with cell phones that save browser cookies and have built in GPS tracking.
Sigh … Big Brother is Watching … and he’s sending me junk ads.
