Long time ezine reader and Business Coach, Sandra Schrift, passed on this excellent article . . .
How to Create Sizzling Speech and Book Titles
Do
you know the name of the book that was written in 1937 and outsold
every book except the Bible? It was “How to Win Friends and Influence
People.†This is a great title that is timeless because it focuses on
two benefits that most of us want all the time: winning friends and
influencing people.
Another
example: “What’s Holding you Back?†Thirty days to Having the Courage
and Confidence to Do What You Want, Meet Whom You Want, and Go Where
You Want by Sam Horn. The benefits are: having courage and confidence
to meet and go where you want.
Five ways to design your speech and/or best-selling book titles.
1.Use alliteration [the same letter starts successive words]
*Monday Morning Mindfulness (the name of my ezine)
*Living Your Life
*Sense and Sensibility
2.Ask a question
*Are You Getting the Love You Want?
*Does Everything Get Better After Fifty?
*Have You Hugged Your Kids Today?
3.Write a Rhyme
*Niche and Get Rich
*The Cat in the Hat
*Be Funny and Make Moneyâ€
4.Use words such as “How,†“Secret,†“Power,â€
*How to Become a Highly Paid Professional Speakerâ€
*How to Write a Novel in 100 days or Less
*The World’s Best Known Marketing Secret
*The Power of Now
5.The Rule of Three
*Monday Morning Mindfulness
*No Honor, No Guts, No Glory
*Shake, Rattle and Roll
“Tell
me a Storyâ€â€¦After you craft your sizzling speech title, you then need
to tell stories to your audience so that you grab and hold their
attention. As an engaging speaker, you will want to relate your story
to your content. Your own personal stories will make your content very
vivid and interesting.
Screenwriter,
Robert McKee says, “Stories are the creative conversion of life itself
into a more powerful, clearer, more meaningful experience.They are the
currency of human contact.†Most of us delineate our thoughts visually,
so use very descriptive words to help the audience see what they hear
from you.<!–
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Use coaching stories that relate to the needs and interests of your audience. For example, if you are trying to enroll small business clients, tell exciting stories about how your satisfied clients benefited from your coaching sessions.
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It’s okay to be funny. If you think funny thoughts, you will live and relive your story as you tell your story. It is best to be in the “now.†Your words need to create an image in the audience’s mind so that they will remember your story.
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When telling your stories, be dramatic, maintain eye contact, use theatrical gestures , vary your tone and above all…Be a Model of Excellence!
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Copyright © 2006 Sandra Schrift. All rights reserved.
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