I’ve been self-employed for almost 22 years.
And, for 22 years I’ve read everything I could about marketing and promotion.
And, every time I turn around some self-proclaimed expert tells me, "Thou shalt find thy niche and exploit it!"
Yeah, riiggght!
Been there. Done that. Got the T-shirt. Got the coffee mug. And, especially got the scratches … to prove it don’t work.
Here’s the problem.
Maybe it’s yours.
Say it together: "I don’t have just ONE niche!"
I’m a multi-talented, multi-interested kind of guy.
I don’t do just one thing.
I do several things… and pretty damn well if I do say so myself.
So, what’s my niche?
Well, one thing I tried was to, kind of, create, what might be called a "Macro Niche".
Years ago I realized that the things I loved to do — coaching, writing, training, speaking — had a common theme: words or communication for a specific purpose.
Swell, so ‘communication’ is my macro niche.
What do I do with that lovely piece of information?
Tune in to the next post.
Tags: Creative Professionals, Niche, Niche Marketing
