Seth Godin makes a passionate argument for being marketable not electable.
Seth suggests that to get a market or, more correctly, to get market share, we must be remarkable. And, to be remarkable we need to be among other things … well, us. That means some people — maybe a swack of them — are not going to like us.
But, some will.
Maybe enough. Maybe that magic 3% Seth talks about.
So, go ahead offend someone.
But, by god do something true to you — and, thereby be remarkable.
Some day y’all will be an Overnight Success!!
