Seth Speaks Out On The Marketing Process

If you are a Genre Busterâ„¢ you’ll likely wind up working for yourself.

You’ll be a (pick one) Solopreneur, Independent Professional, Small
Business Owner, Entrepreneur, or Freelancer.

And, you’ll need to learn how to market. Seth
Godin has some critical wisdom on the marketing process

My favourite piece of advice is:

4.
Irrational, strongly held beliefs of close advisors should be ignored. It
doesn’t matter if they don’t like your logo.

I agree with Seth that it’s about process.

Find a process.

Use the process.

Tweak the process.

But, by god, don’t just "fly by the seat of your pants!"

You’ll wind up without any!!!