Seth is spot on… My favourite: Half my advertising works, I just don’t know which half. Actually, it’s closer to 1% of your advertising that works, at the most. Your billboard reaches 100,000 people and if you’re lucky, it gets you a hundred customers… One of my former clients was a Top 10 Advertising agency….
Here’s how my colleague Diana Laird begins her FIRST ever Blog post: I will start by admitting that patience didn’t come naturally to me. I had to work at it. My younger years were frought with these escalations. I believe the politically correct term for it is “Dramaâ€. Who are we kidding with that? It’s really anger and self importance….
In a recent edition of my newsletter, Creative Careers Unleashed, I talked about strategies for finding the courage you need to make the changes you want and need to make. Along that theme, I’d like to share this poem I wrote in 1987: Courage Cowards are we all,Who easy choices make. Fear whispersIn every ear,Few…
In his recent post about Celebrity Marketing Seth Godin makes these comments about building Your Brand: It’s no longer about celebrity as endorser. Now, it’s about celebrity as provider. You don’t just get their face… it’s as if they made it for you. We don’t need another Lexus or Accelant or Verizon. Apparently, we need…
If you are a Genre Busterâ„¢ you’ll likely wind up working for yourself. You’ll be a (pick one) Solopreneur, Independent Professional, Small Business Owner, Entrepreneur, or Freelancer. And, you’ll need to learn how to market. Seth Godin has some critical wisdom on the marketing process My favourite piece of advice is: 4. Irrational, strongly held…
Would you like a cushy job? How about Cheese Sculptor? Check it out at CNN online .
Check out Seth Godin’s Cool Sites. I particularly like Cordarounds — finally truly great looking cords!
It’s funny how life is. Nothing is linear. Certainly NOT my coaching practice. Sometimes each client or prospective client comes to me with very different challenges. And, other times, like this week, the same challenge shows up in everyone’s life. If this week’s common challenge were a song, it would be called "The Mea Culpa…
I first heard the term "Power Questions" way back in 1990 when listening to Tony Robbins’ orginal Personal Power tapes, whilst driving to Saskatchewan. I’ve always found questions useful — particularly when I ask useful questions. 😉 So, I immediately set about crafting some Power Questions to help guide me on my journey. Earlier today,…